Fraîche on the Avenues

Furniture, Home Décor, Gifts + Bridal Registry


Happy Fourth of July! We will be closing early at 2pm on Friday ~ July 3rd and will be closed Saturday the 4th. We apologize for the inconvenience and will resume our hours of 11-4pm Monday, July 6th.     Surprise! Enjoy 20% off all in-stock* items now through July 20th! (Exclusions apply) and get an extra 10% off when you use the remainder balance of your gift card!       A little living room inspiration ~ we...

Read More

In observance of Memorial Day, we will be closing early Saturday March 23rd at 2pm & will not be able to assist you Monday, May 25th. We will return Tuesday May 26th at 11am. Call or email us to get your order started today: (804) 282-4282             Surprise! Our Bed + Bath Linen Sale is back. Enjoy 20% off bed and bath linens – from Matouk, Traditions Linens, The Pillow Bar, John Robshaw,...

Read More

Happy Birthday to us! As we celebrate a little different this year with our doors partially closed and missing friends and loved ones sending them the best from afar – we still wanted to give you something to get excited about!   This year we will be announcing a different deal each week, through email and online. If you check out our website under “What’s New” click on the drop down “Happy Birthday...

Read More
Dishes & Donations: 25% off Juliska

Dishes & Donations: 25% off Juliska


Posted By on Apr 9, 2020

  25% off all Juliska now through April 13th, with coupon code: STAYHOME or call to get your order started today! 5% of Juliska sales during this time will be donated to Feed More. 20% of all other Fraiche sales will be donated to Feed More, April 26th. Feed More through April 26th and includes special order items and free drop shipping ♡                   *Prices as marked    ...

Read More

Starting earlier this week, March 23rd through Saturday, April 5th, 25% of Fraiche sales will be donated towards VCU COVID-19 Response Fund. Administered by the Office of the Senior Vice President for VCU Health Sciences and CEO of VCU Health System, the VCU COVID-19 Response Fund supports research and clinical care related to the COVID-19 pandemic, such as:   – Medical research — Using new technologies to test for and...

Read More
Easter Goodies! Specials Inside

Easter Goodies! Specials Inside


Posted By on Mar 21, 2020

  A little something to brighten up a friend or neighbor! 35% off all Easter merchandise, shop online now or call to get your order started today! (804)282-4282   With no-contact curbside pickup available or free local delivery for purchases over $50! (Excludes furniture)   Coupon Code: EASTERBUNNY     Furniture Sale!                     A reminder to take care...

Read More
Take Care Package

Take Care Package


Posted By on Mar 18, 2020

While you’re social distancing, we’ve put together a care package to bring comfort to you or to a loved one. 🌷📦💕                     Please call us if you see something you’d like! (804) 282-4282    ...

Read More
Update from the Fraiche Team

Update from the Fraiche Team


Posted By on Mar 16, 2020

The health and safety of our customers, staff, and community is a top priority at Fraiche while we closely monitor the communications and recommendations of the CDC and Virginia Department of Health regarding COVID 19. We are open for business at this time, but for the health and safety of all we are conducting business by phone, email, and appointment only.  We are taking extra precautions to ensure hygiene and social distance, like...

Read More

    Our annual Fine Linen Sale has begun in-store, now at Fraiche! Refresh your home for the new year: from coverlets, shams, blankets — bath linens too! Enjoy 20% off now for a limited time only.                     Our annual fine linen sale is back! Enjoy 20% off bed and bath linens, from Matouk, John Robshaw, Traditions Linens, Sferra and The Pillow Bar. Monogramming is included! #TheBestGift...

Read More
Holiday Hours

Holiday Hours


Posted By on Dec 20, 2019

Fraiche will be closing early at 2pm on Dec. 24th and will reopen for regular store hours on Friday, Dec. 27th. For New Years Eve, we will close early at 2pm and reopen for regular store hours Tuesday, January 2nd. We wish everyone a Happy Holidays! We will also be closed the following Monday, January 6th for inventory. We apologize for the...

Read More