About Fraîche


Longtime friends Vickie Blanchard and Lou Gambill opened Fraîche in May 2008, bringing chic home décor and gifts to Richmond, Virginia. Since then, we’ve taken great care in presenting distinctive furnishings and chic accents that embody the Fraîche (“fresh”) aesthetic. In 2013, Vickie retired and passed the torch on. Four years ago, we moved around the block to our current home & location right in the heart of the Libbie & Grove shopping district. Our exceptional staff continues to help people find perfect birthday, wedding, baby and hostess gifts via our storefront and through our online gift registries. We take pride in developing a personal relationship with our customers. We look forward to being a part of your shopping experience in Richmond and online.


Fraîche on the Avenues

5805 Grove Avenue, Richmond, Virginia 23226

P: (804) 282-4282  •  F: (804) 282-4283

E: contact@fraichehome.net

Store Hours

Monday-Friday 10:00-5:00

Saturday 10:00-4:00

Fraiche-Scout-Guide copy

Meet the Owner

Lou Gambill

“I love the thrill of the hunt.”

Originally from Fredericksburg, Lou has always been interested in interior design but it was at The Mayfair House that she realized how much she enjoyed seeking out distinctive and unique items for the shop. She has carried this over to Fraîche, where she especially loves helping customers find just the right pieces for their homes.